A comment recently to an earlier post about Diana Ennen’s blogging skills asked if Black Hat SEO tools worked. Also if White Hat SEO tools were worth the effort. To catch you up, the post about Diana was entitled Bar JD says Diana Ennen is a BLOGGER Extraordinaire. There is a link to that post on the text version of this podcast.
Colored hats for SEO methods is a cute titling practice. Black Hat SEO has made a few bucks for enterprising internet scammers who will send you an e-book that says basically NOTHING. Possible relevant points were obsolete YEARS ago.
If you want Internet traffic and business through your website, first get a product or service that people want to buy.
Then, build your website or have it built, offering CURRENT information, RELEVANT information, TARGETED information. Deliver all of these is a satisfying and thorough manner with no errors to frustrate visitors.
Five visitors who can come to your website and find it meeting the three top criteria so that it satisfies their search, leading them to do business with you are more valuable than 5000 who click through, blasting your adword budget and still scratch their heads about what this pretty spot said.
Keep your message clear, useful and uncomplicated. Something COMFORTABLE that Clients and Customers enjoy using. Of the many hats you wear, this will be the most profitable color for you.
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