by JudyAnn on January 27, 2012
Twitter’s 140 character limit can be a challenge to work with or a stimulating puzzle. How do we set up our message to get them through the gauntlet of retweeting or getting skipped over?
Ana Hoffman of Traffic Generation Cafe sent me an email this week that suggested arranging updates or Tweets in time pods with 2-4 tweet clumped together. I’m going to try that with my scheduling for my Twitter communication and for that of clients.
Additionally, I like to arrange the characters to protect the integrity of the message.
- Try to keep the message under the 140 character limit so your followers can retweet without cutting off your message.
- Try to always have a link.
- Try to have that link near the center of the update so it won’t be cut off in a retweet
- Try to have the most pertinent information near the beginning for the same reasons.
- If some of the message can be sacrificed to a retweet,is that content really necessary?
- When you are retweeting someone else’s message, you can take your name out of the list if you need more space
What are your favorite Twitter tricks?
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by JudyAnn on January 11, 2012
- Build a basic checklist for projects
- Routine — set one so you know what comes next
- Learn so that you can expand
- Learn so that you can make the present product or service better for your customer
A checklist may seem a little over the top, but try it once. Make a just a little one and see what happens. You could be very surprised at the peace in your business with the order and discipline to be found with a checklist.
Being sure of a routine that you can apply to your business lets you concentrate on other aspects such as the next new product. Or ways you can use the services you have for the benefit of present clients, yet have energy for new ones. That ‘thrill’ of chaos is only good for watching the football game…which you can be sure isn’t chaos from the team’s point of view. They have a plan and a routine. The team uses routine because YOU and your sports enjoyment are their business. Your business deserves just as much attention.
Learn so that you can expand your offering. Look at the way technology changes almost every day. The services you offer run a risk of becoming completely obsolete. You can keep up and maybe even keep a little ahead with the services and products you offer.
Surprise — you don’t have to reinvent the wheel for expansion. Your present great products can be improved upon or offered differently. Learn so you are ready to offer them to new markets. Or so that you are ready to offer new applications with your wonderful ‘old standards’ to your present customers. Take care of the present customer — remember one customer kept is worth two new ones found.
The target cow is a modified image from a collection I got from Serif.com. The modifications were accomplished using Serif DrawPlus. The link to Serif.com is an affiliate link to some great stuff. Help yourself!
Twitter’s 140 character limit can be a challenge to work with or a stimulating puzzle. How do we set up our message to get them through the gauntlet of retweeting or getting skipped over?
